Client
chi’s toast
Industry
Service/Food
The creators of chi’s toast reached out to me looking for help initially with creating a logo, which later expanded to working together on their packaging, website, store interior, and more.
With Japanese Shokupan at the center and being located in a shopping mall with a lot of foot traffic, chi’s toast was looking for a brand identity that conveys an elevated fast-food take-out vibe, while keeping the Japanese core identity.
クマゲラは、自社のCNCツールと地元の木材を活かし、よりプレミアムな商品展開を目指していました。ニセコには高級志向の観光客が多く訪れるため、私たちは食体験を一段と引き上げる寿司プレートを提案しました。
注目したのは普段あまり意識されない醤油で、地域の象徴である羊蹄山をモチーフにデザイン。山肌に刻まれた稜線を伝って醤油が流れ落ち、麓の溜まりに集まる仕組みで、寿司がそこで待ち構えているかのように演出します。
A mascot to represent
As a way to blend the German environment with the Japanese spirit, the core of the identity consists of a simple typographic logo, amended by a cute expressionless toast-mascot. A majority of the text is German and English for the international audience of the Skyline Plaza clientele, with Japanese keywords that garner curiosity without being confusing.
The colors are warm, fresh and simple, just as the daily freshly baked Shokupan bread.
Interior interludes
Although it was not part of the initial scope, I modeled up a proposal for an interior design for the shop that ended up actually getting implemented!
As with the overall brand, the owners were looking for a modern fast-food take-out atmosphere. The tiles are universally recognizable as a quick-serve kitchen, while the orange grout adds a touch of the branding elements. This is elevated by the use of oak wood in the furniture, blending the ‘diner’ x ‘Japan interior’ atmosphere.
The window to the kitchen lets passersby see the work being put into the freshly made bread, which is proudly presented just above the prep-station, highlighting the pride the owners take in the shokupan they prepare.
Want to see more?
Client
chi’s toast
Industry
Service/Food
The creators of chi’s toast reached out to me looking for help initially with creating a logo, which later expanded to working together on their packaging, website, store interior, and more.
With Japanese Shokupan at the center and being located in a shopping mall with a lot of foot traffic, chi’s toast was looking for a brand identity that conveys an elevated fast-food take-out vibe, while keeping the Japanese core identity.
クマゲラは、自社のCNCツールと地元の木材を活かし、よりプレミアムな商品展開を目指していました。ニセコには高級志向の観光客が多く訪れるため、私たちは食体験を一段と引き上げる寿司プレートを提案しました。
注目したのは普段あまり意識されない醤油で、地域の象徴である羊蹄山をモチーフにデザイン。山肌に刻まれた稜線を伝って醤油が流れ落ち、麓の溜まりに集まる仕組みで、寿司がそこで待ち構えているかのように演出します。
A mascot to represent
As a way to blend the German environment with the Japanese spirit, the core of the identity consists of a simple typographic logo, amended by a cute expressionless toast-mascot. A majority of the text is German and English for the international audience of the Skyline Plaza clientele, with Japanese keywords that garner curiosity without being confusing.
The colors are warm, fresh and simple, just as the daily freshly baked Shokupan bread.
Interior interludes
Although it was not part of the initial scope, I modeled up a proposal for an interior design for the shop that ended up actually getting implemented!
As with the overall brand, the owners were looking for a modern fast-food take-out atmosphere. The tiles are universally recognizable as a quick-serve kitchen, while the orange grout adds a touch of the branding elements. This is elevated by the use of oak wood in the furniture, blending the ‘diner’ x ‘Japan interior’ atmosphere.
The window to the kitchen lets passersby see the work being put into the freshly made bread, which is proudly presented just above the prep-station, highlighting the pride the owners take in the shokupan they prepare.
Want to see more?
Client
chi’s toast
Industry
Service/Food
The creators of chi’s toast reached out to me looking for help initially with creating a logo, which later expanded to working together on their packaging, website, store interior, and more.
With Japanese Shokupan at the center and being located in a shopping mall with a lot of foot traffic, chi’s toast was looking for a brand identity that conveys an elevated fast-food take-out vibe, while keeping the Japanese core identity.
クマゲラは、自社のCNCツールと地元の木材を活かし、よりプレミアムな商品展開を目指していました。ニセコには高級志向の観光客が多く訪れるため、私たちは食体験を一段と引き上げる寿司プレートを提案しました。
注目したのは普段あまり意識されない醤油で、地域の象徴である羊蹄山をモチーフにデザイン。山肌に刻まれた稜線を伝って醤油が流れ落ち、麓の溜まりに集まる仕組みで、寿司がそこで待ち構えているかのように演出します。
A mascot to represent
As a way to blend the German environment with the Japanese spirit, the core of the identity consists of a simple typographic logo, amended by a cute expressionless toast-mascot. A majority of the text is German and English for the international audience of the Skyline Plaza clientele, with Japanese keywords that garner curiosity without being confusing.
The colors are warm, fresh and simple, just as the daily freshly baked Shokupan bread.
Interior interludes
Although it was not part of the initial scope, I modeled up a proposal for an interior design for the shop that ended up actually getting implemented!
As with the overall brand, the owners were looking for a modern fast-food take-out atmosphere. The tiles are universally recognizable as a quick-serve kitchen, while the orange grout adds a touch of the branding elements. This is elevated by the use of oak wood in the furniture, blending the ‘diner’ x ‘Japan interior’ atmosphere.
The window to the kitchen lets passersby see the work being put into the freshly made bread, which is proudly presented just above the prep-station, highlighting the pride the owners take in the shokupan they prepare.
Want to see more?